An online inquiry sets a conversation in motion. We trace its course through each dealership, from the first response to an appointment and the sales follow-through your team can verify.
In focus / Automotive
A real dealership handoff between internet sales and a floor or service team, with staff at work. Avoid staged car glamour shots.
Charting the course
A trade-in question, an equity inquiry and a request about a specific vehicle do not belong in one undifferentiated lead total. We would separate the reasons people contact each dealership and the messages that brought them there.
Who responds to internet leads? How are unanswered calls handled? When does a conversation turn into an appointment? The answer may vary by dealership, shift or team. We would map the actual path before changing spend.
Aggregate lead volume can reward the wrong source. We would bring inquiry type, response, appointments and confirmed sales into the same review where the dealership has that information, without treating every lead as a sold vehicle.
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