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Strategy
How the choices in front of you are shifting.
Insights / Technology / Research
The Current
Growth doesn't happen in still water.
Featured in The Current.
What we're seeing. What we're learning. What it means.
Notes on how companies find customers, make decisions, and build for what's next. Three pieces are here, and the rest land as they're ready.
Now reading / Measurement
Your Marketing Has More Data Than Ever. So Why Is It Still So Hard to Know What's Working?
Every system in the building reports accurately on the slice of the journey it can see. That's how one company ends up with four different answers to one question.
September 24, 2026
Read the piece
Now reading / Multi-Location
The 50-Location Problem
One location can survive on instinct. Fifty locations can't. Blended numbers can stay green while five markets burn money.
August 27, 2026
Read the piece
Now reading / Enrollment
Seminary enrollment is growing. Seminaries are still closing.
Aggregate enrollment is the highest since 2006, and schools are still closing. The average tells a board almost nothing about its own next five years.
July 23, 2026
Read the pieceWhat's moving, and why it matters.
Markets move. New tools arrive, then they multiply. Buyers change long before the company does.
Standing still is the one position that guarantees you fall behind. The Current is where Legacy writes about the forces behind that movement: what's changing, why it matters, and what you should do about it.
No recycled marketing advice. No commentary for the sake of commentary. Just useful thinking on strategy, technology, demand, and how people decide.
Ideas for what's ahead.
New technology arrives every quarter. Buying behavior shifts faster than the channels built to reach it. What worked last year quietly stops working.
The Current collects what we notice in the work: observations, research, and hard lessons from Legacy's engagements and from across the market. Some pieces follow a single idea. Others push back on an assumption most of the industry repeats. All of them aim at the same thing, a better decision.
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Technology
What new tools change, and what they don't.
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Demand
How companies find customers when every channel is crowded.
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Customer behavior
How people decide, and how that's changing.
Stay in The Current
The water will keep moving. We'll help you read it.
New pieces land here as we publish them. Read them as they come, or start a conversation and put them to work on your own numbers.