Neighbors and Reviews Pack
You get the postcard to mail around each finished job and a review card your crew lead hands over at the walk-through.
NEIGHBORS
The neighbor postcard
The homes around your last job saw your trucks and the finished work. The postcard gives them a reason to call you while that's fresh, and ads running in the same streets keep your name in front of them.
- After each approved job, pull the addresses on that street and the streets that face it.
- Get the homeowner's okay before you put a photo of their project on the card. Leave off their street number.
- Mail within a week or two of finishing, while the work is still new.
- Run your ads to the same streets in the same weeks.
- Give the card its own phone number or a code on the offer, and ask callers how they heard of you, so you can count what it brings in.
Front
| Zone | Copy |
|---|---|
| Photo (full bleed) | The finished [project] next door, shot in good light |
| Headline | We just finished a [project] on your street |
| Subline | [Company] · [Service] for [Area] homeowners |
Back
| Zone | Copy |
|---|---|
| Greeting | Hi neighbor, |
| Body | You may have seen our crew on [Street] last week. We just finished a new [project] for one of your neighbors, and we'd be glad to give you a free estimate on yours. |
| Neighbor offer | [Offer] for homes on [Street] and nearby streets. Mention this card or use code [Code] by [Date]. |
| Call to action | Call or text [Phone] or book at [Website] |
| Proof line | [Company] · Licensed and insured · [Years] years in [Area] (use only what's true for you) |
| Mailing panel | Return address, postage and the recipient's address |
Short version of the body if space is tight:
Hi neighbor, we just finished a new [project] on [Street]. Want a free estimate on yours? [Offer] for homes nearby through [Date]. Call or text [Phone]. [Company]
REVIEWS
The walk-through review card
Ask for the review on the walk-through, before the final invoice goes out, while the homeowner is standing in front of the finished work. The card makes it a ten-second job: they scan the code and post it on the spot.
Get your review link and QR code
Google gives you both from your Business Profile. You need a computer browser for the QR code.
- Go to business.google.com and open your profile.
- Click Read reviews.
- Click the option to get more reviews (the share icon).
- Copy the link, or right-click the QR code and choose Save image as.
Card layout (business-card or postcard size)
| Side | Zone | Content |
|---|---|---|
| Front | Top | [Company] logo |
| Front | Headline | Thanks for choosing [Company] |
| Front | Body | How did we do? Your review helps neighbors find a crew they can trust. |
| Front | Center | QR code to your Google review link, printed large enough to scan from arm's length |
| Front | Under the code | Scan to leave a Google review |
| Back | Body | [Crew lead] and the crew worked on your [project]. Questions about the work? Call [Phone]. |
| Back | Footer | [Website] · [Phone] |
What the crew lead says when handing it over:
We're all wrapped up. Would you take a minute to leave us a Google review? Just scan this code with your phone camera.
Stay inside Google's rules
Google's policy bars reviews that are paid for, and it removes reviews posted because of a business incentive. Keep the card clean of offers.
- Don't offer a discount or a free service for a review.
- Hand the card to every customer. Google bars asking only the happy ones.
- Don't set review quotas for your crews.